Friday, March 4, 2011

ANNE BOWEN and CRANE & CO CREATE AN EVENING OF MAGIC

Anil Jagtiani, President, Crane & Co., with model wearing ANNE BOWEN

The worlds of high fashion and fine stationery recently came together at the St. Giles Hotel, as ANNE BOWEN and Crane & Co. hosted a magical evening for the wedding industry.

The event marked the debut of Crane’s new wedding invitation collection as well as a partnership between these two major brands.

For this special evening, the Icon Restaurant at the St. Giles was decorated with dozens of fresh new wedding invitation designs from Crane, the maker of fine 100% cotton stationery since 1801. Showcased were new paper colors, typestyles, ink colors and other embellishments on invitation suites printed with engraving, letterpress, thermography, blind-embossing, lithography and digital. Simultaneously, David Michael Schmidt and the amazing team from Renaissance Floral Design created stunning floral displays to complement the gorgeous invitations. The end result was breathtaking.

In addition, guests were also able to view a selection of gowns from the latest ANNE BOWEN BRIDAL COLLECTION entitled “Of The Gods”.

As part of the evening, Anne Bowen and Anil Jagtiani, President, Consumer Division, Crane & CO., made remarks about the evening, the legacy of Crane, the synergies between the brands, and this newly formed business relationship.

“Ours is a relationship business,” said Megan Kuntze,” Crane’s brand director. “Every piece of paper that leaves our headquarters serves to create or enhance personal relationships, whether it’s a birth announcement, business card, anniversary, love letter or wedding invitation. Our craftsmen put their own personal touches on our stationery as well with hand-engraving, hand beveling, hand-gilding, hand-bordering, counting and inspecting. These are crafts handed down from father to son and mother to daughter for eight generations. This collection of invitations welcomes our customers to the next generation.”

"It is such a thrill to work with the talented individuals at a company whose brand represents luxury in paper. I look forward to our creative collaborations going forward. " said Anne Bowen, Creative Director.

The next event on ANNE BOWEN / CRANE & CO. calendar will take place during New York Bridal Week as part of the ANNE BOWEN BRIDAL COLLECTION runway show in April. As part of the event, Crane will create a special lounge at the event to once again unite the worlds of high fashion and fine stationery.

Stay tuned for more exciting news…

Anne Bowen with Danielle Bobish, Curtain Up Events

Crane Wedding Invitations paired with gorgeous flowers by Renaissance Floral Design

Anil Jagtiani, President, Crane & Co., and Eliza Browning, Director, Crane Digital

Guests enjoying the reception

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